The Imperative to Buy the Best Stroller
The baby stroller is only the most visible symbol of the ethos of consumer capitalism that saturates American pregnancy and parenthood.
Patriotism and Consumerism in the Civil War
For a burgeoning consumer society, store-bought flags and bonnets offered proof that commercialism could go hand in hand with heartfelt emotion.
Food Waste: A Persistent Problem
Even when people think wasting food is bad, they tend to toss out as much (or more) food than they eat. Can that behavior be changed?
How Consumers Cope With Celebrity Deaths
The sale of celebrity memorabilia increases in the weeks following their death.
Can Bach Make You Buy More Stuff?
Classical music carries an air of sophistication. One scholar tries to figure out whether it also translates into more ka-ching.
A Holiday Gift Guide from a JSTOR Daily Gift Fanatic
Splurges for that scholarly curmudgeon in your life who has a critique of capitalism but still likes to have nice things.
The Midcentury Women Who Played With Dollhouses
How to sell white, middle-class women on suburban domesticity after World War II? Tantalize them with dollhouse-like models of new cabinets.
The History Behind the Roller Skating Trend
Since its invention in 1743, roller skating has been tied to Black social movements.
Selling Toys with the Sailor Moon Transformation Sequence
From her nails painted glossy red to the tiara appearing on her forehead, if you time it out, the transformation in Sailor Moon lasts 40 seconds.
Can American Expansion Continue Indefinitely?
Or will continued abundance require serious changes in consumer behavior?