An advertisement for Ivory Soap from the Christian Herald, 1913

Using God to Sell Soap

Ivory Soap got its name from Psalm 45.
A woman putting a piece of Ikea furniture together

Why We Pay To Do Stuff Ourselves

Why do people love IKEA furniture, cake mixes, and apple-picking? Psychology.
A camper van parked beside some trees in the fog

The New Nomads of #VanLife Reflect an Enduring Divide

A distinctly American restlessness is inspiring some to abandon the idea of a permanent home, while others are displaced by harsh realities.
television personality Garry Moore and Kellogg's cereal character Tony the Tiger from a 1955 Kellogg's ad.

Blame Your Inner Child For Your Brand Affinities

Research shows that the advertising we see in childhood stays with us for a very, very long time.
Glass bottles for snake oil and memory elixir

There Will Always Be a Market for Snake Oil

Even when we suspect the underlying root of an issue is complex, we tend to look for a quick fix.
Benedictine nuns from Eibingen Abbey in Germany

Nuns Don’t Have Midlife Crises

Why Benedictine nuns report higher levels of happiness and satisfaction than their non-monastic counterparts -- and what we can learn from them.
An illustration of a tabloid magazine featuring Lord Byron

With Social Media, Everyone’s A Celebrity

Social media has made constant exposure a common experience. To learn how to deal with the attention, maybe we should look to the first celebrities.

Smells Like Divine Spirit

The 4th century was a turning point for the role of scent in the Christian church.
Courtesy SeaDream

A Century After They First Appeared, Electric Boats Are Making a Comeback

In the late 1800s, electric boats were a promising new technology. They are now enjoying a revival.