Beef barons needed cowboys less and bookkeepers more as the nineteenth century wore on.
Douglas firs weren't great for lumber, but they once made the small town of Eureka the Christmas-tree capital of America.
In the early years of cannabis prohibition, agricultural workers in the western United States used the plant to treat pain and supplement family incomes.
Retail workers at a plus-size clothing store had to promote the contradictory messages that every body is beautiful and that being fat is bad.
Japanese workers, many of them women, worked up to 17 hours a day in the early 20th century. Yet experts still wondered why they “wasted” time.
Would you brush with a toothpaste for the sweet taste alone or because of its touted health benefits? The answer wasn't always so obvious.
The hedonism of American consumer culture is the result of deliberate efforts by mid-twentieth century marketing experts.
Offering products as their main revenue base allows MLMs to operate legally, but they often have fundamentally the same ethical issues as pyramid schemes.
It was a lesson brands could have used in the early 2000s.
In the Great Depression, Borden sought a new spokescow to help preserve its traditional agrarian image.