An advertisement for Ivory Soap from the Christian Herald, 1913

Using God to Sell Soap

Ivory Soap got its name from Psalm 45.
The editorial staff at Reuters Press Agency, circa 1900.

The Invention of Journalistic Objectivity

In the contemporary United States we tend to expect journalists to separate fact and opinion. It's actually a relatively new phenomenon.
Illustration of a man surrounded by women

A 19th-Century Catfishing Scheme

In the late 1800s, a U.K. scheme lured lonely bachelors with newspaper advertisements supposedly placed by wealthy women.
A fisherman on the dock with his catch.

How to Eat Seafood — Sustainably

Fish stocks are collapsing. But you can still enjoy your freshest local seafood without feeling too guilty—and here’s why.
A woman looking annoyed with something on her smartphone

On Brands’ Bad Social Media

The phenomena of brands trying to tweet like teenagers might be new, but brands have been trying to seem cool for decades.
Eleanor Club, Chicago

Co-Living, the Hot New Trend of 1898

Chicago's "Eleanor Clubs" were designed to give young, working women affordable and congenial places to live.
A DuPont ad for Orlon, 1953

What We Mean By “Better Living”

How advertising used the phrase “better living” to portray big business as a force for moral good and continuous progress.
Map of Warren County, KY

Maps Showed People Their Worlds

In the 19th century, most Americans weren't used to seeing maps of their communities. New forms of color lithography changed all that.
A variety of vintage orange plastic items

The Revolutionary Past of Plastics

When plastics were first invented, they seemed to promise a utopian future.
A woman resting her head on her work desk

Is Burnout Really a Disease?

Perhaps, instead of thinking of burnout as a disease to be dealt with at the individual level, we might collectively address it as a social problem.