Would you brush with a toothpaste for the sweet taste alone or because of its touted health benefits? The answer wasn't always so obvious.
The hedonism of American consumer culture is the result of deliberate efforts by mid-twentieth century marketing experts.
Offering products as their main revenue base allows MLMs to operate legally, but they often have fundamentally the same ethical issues as pyramid schemes.
It was a lesson brands could have used in the early 2000s.
In the Great Depression, Borden sought a new spokescow to help preserve its traditional agrarian image.
Is it time for a revival of the Society for the Prevention of Useless Giving (SPUG)?
The explanation may have to do with the gift economy.
Good Housekeeping set itself up as a source of authoritative advice, but included ads for “health” products known to be harmful.
The practice of eating fatty goose livers dates back to at least 2500 BCE. Is there a humane way to produce it?
Khasino, a Marvel Strike Force streamer on Twitch, makes his living playing video games for an audience.