Bigfoot signage

How Consumerism Created Bigfoot

People have long told stories about wildmen, creatures who straddled the line between human and animal. But Bigfoot himself first appeared in the 1950s.
Car junkyard

The Birth of Planned Obsolescence

Before WWII, American businesses began embracing “creative waste”—the idea that throwing things away and buying new ones could fuel a strong economy.
mens magazine

How Magazines Created a New Culture of Manhood

Middle-class American manhood changed in the mid-twentieth century. And the new ideal of masculine consumption was captured by men’s magazines.
credit card decals

A Brief History of the Credit Card

For now-ubiquitous consumer credit cards, bad early results had a hidden benefit.
Business woman

The Businesswomen of Early Twentieth Century America

Women's roles in the business world partly depended on their status as consumers in the early twentieth century.
New Age

Who Really Buys New Age Stuff?

Is the New Age Movement only for wealthy white women?

2015 Was A Record Year for Vehicle Recalls

Some surprising lessons on how car companies' responses to product recalls affect consumer and investor perceptions. 
A Whole Foods Market

Whole Foods and the Problem With Enlightened Consumption

Whole Foods may promise ethical products, but its offerings often contradict expectations. 
Fish Stick

The Ocean’s Hot Dog: The Strange History of Fish Sticks

Fish sticks fulfilled the need to repackage an abundance of frozen fillets. But did they become a consumer staple?
Weldon's Ladies' Journal April 1895

Public Domain via <a href="http://elusivemu.se/resources-for-artists-public-domain-fashion-images/#prettyPhoto[gallery-1]/1" target="_blank">elusivemu.se</a>

The Birth of Fashion Magazines

Fashion magazines, which first emerged in the 19th century, bridged notions of femininity with an increasingly consumerist society.