A collection of objects from the civil war

Patriotism and Consumerism in the Civil War

For a burgeoning consumer society, store-bought flags and bonnets offered proof that commercialism could go hand in hand with heartfelt emotion.
an overflowing trash can

Food Waste: A Persistent Problem

Even when people think wasting food is bad, they tend to toss out as much (or more) food than they eat. Can that behavior be changed?
Betty White in the audience at the 39th AFI Life Achievement Award honoring Morgan Freeman held at Sony Pictures Studios on June 9, 2011 in Culver City, California.

How Consumers Cope With Celebrity Deaths

The sale of celebrity memorabilia increases in the weeks following their death.
A dollar bill with a portrait of Bach

Can Bach Make You Buy More Stuff?

Classical music carries an air of sophistication. One scholar tries to figure out whether it also translates into more ka-ching.
An elf carrying gifts

A Holiday Gift Guide from a JSTOR Daily Gift Fanatic

Splurges for that scholarly curmudgeon in your life who has a critique of capitalism but still likes to have nice things.
An advertisement for an American Kitchen Plan-a-Kit

The Midcentury Women Who Played With Dollhouses

How to sell white, middle-class women on suburban domesticity after World War II? Tantalize them with dollhouse-like models of new cabinets.
A man swinging a woman on roller skates, Savoy Ballroom, Chicago, Illinois

The History Behind the Roller Skating Trend

Since its invention in 1743, roller skating has been tied to Black social movements.
Sailor Moon mid transformation

Selling Toys with the Sailor Moon Transformation Sequence

From her nails painted glossy red to the tiara appearing on her forehead, if you time it out, the transformation in Sailor Moon lasts 40 seconds.
Storm King on the Hudson by Samuel Colman, 1866

Can American Expansion Continue Indefinitely?

Or will continued abundance require serious changes in consumer behavior?
A woman putting a piece of Ikea furniture together

Why We Pay To Do Stuff Ourselves

Why do people love IKEA furniture, cake mixes, and apple-picking? Psychology.