How to Meme What You Say

The linguistic theories behind what we're trying to say when we adapt and share internet memes.
A slot machine featuring the faces of Donald Trump and Joe Biden

How Accurate Are Prediction Markets?

Will I get COVID-19? Will I have a job in three months’ time? Will the shops have what I need? Research indicates that markets might not know best.
Source: Getty

The Science of Baby-Name Trends

What makes a name suddenly pop—and then die? Social scientists and historians have been puzzling over this for decades.
A group of people drinking together outside

Science Says: Alcohol Can Make You More Social

It might not sound like a shocking conclusion, but there was surprisingly little research on the question.
An illustration of vitamin pills

How Dietary Supplements Can Cause More Harm Than Good

The real problem with useless vitamins and other supplements? A psychological side effect known as "illusory invulnerability."
A teenager listening to a record through headphones

The Nostalgic Quality of Our Parents’ Music

Behind the curious phenomenon of "cascading reminiscence bumps."
A grid of people talking animatedly on their cell phones

To Save Civilization, Hang Up Your Phone

It's uniquely annoying to listen to one side of someone else's cellphone call. Our technology columnist examines why that is.
A couple expressing affection

The Language of Your Love Life

Pet names and baby talk between lovers can be cringe-worthy and even incriminating. So why do couples use such lovey-dovey language?
Neuroscience of Ventriloquism

How Ventriloquism Tricks the Brain

New research shows our brains place more weight on vision than hearing in identifying the source of a sound. But why?
Woman thinking

The Science of Thingummyjigs (and Other Words on the Tip of Your Tongue)

What is actually happening when you can't think of the word you mean? It's called Tip of the Tongue syndrome and yes, it's been studied.