How to Meme What You Say
The linguistic theories behind what we're trying to say when we adapt and share internet memes.
How Accurate Are Prediction Markets?
Will I get COVID-19? Will I have a job in three months’ time? Will the shops have what I need? Research indicates that markets might not know best.
The Science of Baby-Name Trends
What makes a name suddenly pop—and then die? Social scientists and historians have been puzzling over this for decades.
Science Says: Alcohol Can Make You More Social
It might not sound like a shocking conclusion, but there was surprisingly little research on the question.
How Dietary Supplements Can Cause More Harm Than Good
The real problem with useless vitamins and other supplements? A psychological side effect known as "illusory invulnerability."
The Nostalgic Quality of Our Parents’ Music
Behind the curious phenomenon of "cascading reminiscence bumps."
To Save Civilization, Hang Up Your Phone
It's uniquely annoying to listen to one side of someone else's cellphone call. Our technology columnist examines why that is.
The Language of Your Love Life
Pet names and baby talk between lovers can be cringe-worthy and even incriminating. So why do couples use such lovey-dovey language?
How Ventriloquism Tricks the Brain
New research shows our brains place more weight on vision than hearing in identifying the source of a sound. But why?
The Science of Thingummyjigs (and Other Words on the Tip of Your Tongue)
What is actually happening when you can't think of the word you mean? It's called Tip of the Tongue syndrome and yes, it's been studied.