brand names

What’s in a Brand Name: the Sounds of Persuasion

The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
Woman receiving light therapy.

PSY-Q: The SAD-dest Time of the Year

What are the treatment options for SAD, Seasonal Affective Disorder?
Judit Polgar Beast Garry Kasparov

Chess Grandmastery: Nature, Gender, and the Genius of Judit Polgár

László Polgár raised all three of his daughters to become chess prodigies.

MacArthur Fellow Jennifer L. Eberhardt Shines Light on Racism and Criminal Justice

Social psychologist Jennifer L. Eberhardt has one a MacArthur fellowship for her research in criminal justice reform.
Rear view of an adventurous couple walking on a forest trail in the sunlight

Go Outside, It’s Good for You

If E.O. Wilson is right, that our love of nature is innate, what does it mean to be cloistering ourselves inside, away from it?