Tailgating at a football game

How Beer Companies Made Light Beer Macho

Light beer was originally marketed for its reduced calorie count. But heavy drinking men weren't into that.

Do the Hustle: How Disco Was Marketed

Disco changed the way the music industry marketed music to the public. The genre innovated an industry and changed our interaction with popular music.

The Stigma of Prefab Homes

The Wall Street Journal reports that million-dollar prefab homes are a growing trend in Europe

Pinterest and Hairspray: Marketing “girly” stuff to men

Marketing any product that's been branded as "feminine" to men has long been a tough task.