Advertisers have been trying to develop a precise science of advertising for more than a century.

American beauty products were once widely exported abroad and seen as representations of freedom and modernity.

Light beer was originally marketed for its reduced calorie count. But heavy drinking men weren't into that.

Disco changed the way the music industry marketed music to the public. The genre innovated an industry and changed our interaction with popular music.

The Wall Street Journal reports that million-dollar prefab homes are a growing trend in Europe

Marketing any product that's been branded as "feminine" to men has long been a tough task.