Woman pushing shopping trolley on red background, smiling, portrait

Free Wheeling: Shopping Carts and Culture

The invention of the shopping cart changed our purchasing patterns, but the way we use it also reflects how we live life on the streets.
An advertising card for White, Warner & Co. Stoves and Ranges

How Stovemakers Helped Invent Modern Marketing

Most people in the United States have a stove in their kitchen. But how did this “must-have” come to be?
A vintage Avon advertisement

Is Multi-Level Marketing Really Just a Pyramid Scheme?

Offering products as their main revenue base allows MLMs to operate legally, but they often have fundamentally the same ethical issues as pyramid schemes.
A man holding a cell phone against a mirror

When Product Placement Goes Wrong

It was a lesson brands could have used in the early 2000s.
Jamie Lee Curtis holds a knife in a scene from the film 'Halloween', 1978

Selling Slashers to Teen Girls

The heroines of 1970s and 80s teen horror movies were traditionally feminine, tough, and sexually confident.
An advertisement for Ivory Soap from the Christian Herald, 1913

Using God to Sell Soap

Ivory Soap got its name from Psalm 45.
supermarket illustration

Sex and the Supermarket

Supermarkets represented a major innovation in food distribution—a gendered innovation that encouraged women to find sexual pleasure in subordination.
Starbucks drinks

Why Brands Want To Be Your BFF

Most contemporary consumers consider ourselves too savvy to be taken in by a corporation’s attempts to integrate seamlessly ...
Los Angeles skyline with palm trees in the foreground

How Marketing Made L.A.

In the early 20th century, the Los Angeles Chamber of Commerce started marketing L.A as an earthquake-free alternative to San Francisco.

How Mr. Coffee Made Coffee Manly

Mr. Coffee, the first electric-drip coffee machine for home use, debuted in 1972, forever changing the way Americans made coffee.