Betsy Golden Kellem is a scholar of the unusual. A historian and media attorney, she has written for The Atlantic, Vanity Fair, Atlas Obscura, The Washington Post and Slate, and serves on the board of the Barnum Museum and the Circus Historical Society.
Despite the prevalence of tricks and spooky spirits in earlier years, the American commercial holiday didn’t develop until the middle of the twentieth century.
Produced by the master entertainer P. T. Barnum, a melodrama about the dangers of alcohol was the first show to run for a hundred performances in New York City.