Where Did Zip Codes Come From?
How a plan for getting the mail delivered faster allowed targeted marketing to grow.
What Happened to Tagging?
Tags decentralized and democratized the organization of information. What became of "social tagging?"
Not Everyone Wants Their Donations Touted on Facebook
Some people are more inclined to give when they know their friends will find out—and some are not.
Why Deleting Facebook isn’t the Answer to Data-Driven Targeting
We have to become smarter news and advertising consumers, and learn to resist the unceasing stream of slanted messages that come our way.
How American Girl Dolls Teach History (And Revolution)
Can purchasing a doll be a revolutionary act? The franchise makes an effort to connect its characters with the realities of American history.
Is Margarine Dead?
Though margarine may be in decline, its rise was met with strong adversity throughout the 20th century.
2015 Was A Record Year for Vehicle Recalls
Some surprising lessons on how car companies' responses to product recalls affect consumer and investor perceptions.
Do the Hustle: How Disco Was Marketed
Disco changed the way the music industry marketed music to the public. The genre innovated an industry and changed our interaction with popular music.
Can Information Fight Fat?
New FDA regulations requiring prepared food retailers to disclose calorie content are counting on it to fight fat.
The Stigma of Prefab Homes
The Wall Street Journal reports that million-dollar prefab homes are a growing trend in Europe