Pearl Jam
In the twentieth century, the mollusk-produced gem was a must have for members of WASP gentility. In the twenty-first century, its appeal is far more inclusive.
The Gendering of Holiday Labor
Women in heterosexual relationships still do most of the domestic work. During the holiday season, the tasks multiply.
How Much Would You Pay for a Nonexistent Dress?
Not too long ago, digital-only clothing might have been decried as a scam. But our "extended selves" are increasingly invested in virtual goods.
Why Everyone Doesn’t Value Choice to the Same Degree
Studies show that college-educated white Americans value having choice -- and yet having too much choice can paralyze and lead to dissatisfaction.
Blame Your Inner Child For Your Brand Affinities
Research shows that the advertising we see in childhood stays with us for a very, very long time.
Don’t Buy Into the Authenticity Scam
We choose products and services partially based on how they make us feel, on meanings we derive from our choices.
Why Brands Want To Be Your BFF
Most contemporary consumers consider ourselves too savvy to be taken in by a corporation’s attempts to integrate seamlessly ...
Mediated Reality is No Match for Personal Experience
The world represented in the media greatly influences our understanding and beliefs about reality. But our lived experiences might be more important.