Can Information Fight Fat?
New FDA regulations requiring prepared food retailers to disclose calorie content are counting on it to fight fat.
What’s in a Brand Name: the Sounds of Persuasion
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
The Demographics of U.S. Holiday Gift-giving
In a 1991 paper for the Journal of Consumer Research studied the effects of income, family size, and other demographic differences on gift-giving patterns.