croissants with calorie count

Can Information Fight Fat?

New FDA regulations requiring prepared food retailers to disclose calorie content are counting on it to fight fat.
brand names

What’s in a Brand Name: the Sounds of Persuasion

The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.

The Demographics of U.S. Holiday Gift-giving

In a 1991 paper for the Journal of Consumer Research studied the effects of income, family size, and other demographic differences on gift-giving patterns.