The Coca-Cola Wars: Can Anybody Really Tell the Difference?
While few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.
A Smoking Gun: The Battle Over Gun Control and Statistical Significance
Gun control and statistical significance in Florida
Psy-Q: Does Your Horoscope Affect School Performance?
Does one's horoscope birth date impact performance in school? A look at the research.
How to Have a Happy Marriage: Overestimate Your Spouse’s Good Qualities
Newlyweds’ perceptions of each other during “honeymoon period.” Can research tell us anything about how to have a happy marriage?
Talk About Terrorism: Metaphors We Live and Die By
The four main metaphors of counter terrorism and their implications.
Are Bilingual People Smarter Than People Who Speak One Language?
Is the bilingual advantage real? Are bilingual people smarter than people who speak one language?
Should Vaccination Be Compulsory?
While science is clear that vaccines are safe and effective, it is silent on whether or not mandating compulsory vaccination is the right thing to do.
Sociologists Test Six Arguments For and Against Capital Punishment
The sociologists Michael Radlet and Marian Borg test out six arguments for and against capital punishment.
Do Good Students Make Bad Teachers?
The relationship between GPA and the performance of good and bad teachers seems modest at best.
Wild, Natural, and Home Births: For the Birds?
Medical research on natural and home births