Image courtesy of Coca-Cola

The Coca-Cola Wars: Can Anybody Really Tell the Difference?

While few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.
Signage reading "No Weapons Allowed Inside This Building"

A Smoking Gun: The Battle Over Gun Control and Statistical Significance

Gun control and statistical significance in Florida
Ancient, hand-drawn horoscope with zodiac signs

Psy-Q: Does Your Horoscope Affect School Performance?

Does one's horoscope birth date impact performance in school? A look at the research.
Bride and groom during wedding rings exchange

How to Have a Happy Marriage: Overestimate Your Spouse’s Good Qualities

Newlyweds’ perceptions of each other during “honeymoon period.” Can research tell us anything about how to have a happy marriage?
Daily News headline reads, "War on Terror"

Talk About Terrorism: Metaphors We Live and Die By

The four main metaphors of counter terrorism and their implications.
A student in the front row raises her hand

Are Bilingual People Smarter Than People Who Speak One Language?

Is the bilingual advantage real? Are bilingual people smarter than people who speak one language?
By DFID - UK Department for International Development (Flickr: Bracing for a short, sharp jab) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Should Vaccination Be Compulsory?

While science is clear that vaccines are safe and effective, it is silent on whether or not mandating compulsory vaccination is the right thing to do.
Photo of Warren Hill

Sociologists Test Six Arguments For and Against Capital Punishment

The sociologists Michael Radlet and Marian Borg test out six arguments for and against capital punishment.
A report card showing good grades

Do Good Students Make Bad Teachers?

The relationship between GPA and the performance of good and bad teachers seems modest at best.
Woman with child in the wiilderness

Wild, Natural, and Home Births: For the Birds?

Medical research on natural and home births