online personality quizzes

What Do Personality Quizzes Really Tell You?

Do personality quizzes help solidify one's sense of self? Or is there something limiting in having one's identity summed up so neatly?
Trump signature analysis

Sorry, Graphology Isn’t a Real Science

Despite Donald Trump's claim that he is a "handwriting analyst," it's not possible to read someone's mind through the curlicues of their writing.
Volkswagen T6 Caravelle

Beyond the Volkswagen Scandal: What Our Choices Say About Us

Can Volkswagen repair public trust after the scandal? Here's a historical look at the brand-identification associated with the company.

Where There’s Luxury, There’s The Urge to Counterfeit

Why do consumers love counterfeit copies of luxury brands?

Pinterest and Hairspray: Marketing “girly” stuff to men

Marketing any product that's been branded as "feminine" to men has long been a tough task.