Table Flip

All the Feels: the Morphology of Reaction Gifs

From visual emojis depicting simple emotional states, it's a short step to emotion or reaction gifs, used to respond in playful ways to online discussions.

Word to your Mother (Tongue): Can Hip Hop Save Endangered Languages?

Hip hop is not only linguistically innovative, it helps preserve indigenous languages via oral tradition.
brand names

What’s in a Brand Name: the Sounds of Persuasion

The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
Lingua Obscura

Lingua Obscura: Young Women’s Language Patterns at the Forefront of Linguistic Change

Linguists observe that young women's language patterns invite negative reactions, comments, and suggestions to change.
picture of a woman's mouth

Lingua Obscura: A New Linguistics Column

A linguistics column that will uncover curious stories of language use from all around the world--written by a linguist.