Betty Crocker cupcakes

In Search of the Real Betty Crocker

Betty Crocker, the woman who would become America’s most beloved baker, sprang to life in 1921 in an all-male advertising department.
Dagwood

What Father’s Day Jokes Really Mean

Comic strip dads give us some sociological clues into how views surrounding masculinity and fatherhood have changed.
Los Angeles taco truck

When Tacos Become a Political Flashpoint

In 2008, the “Taco Truck War” broke out in Los Angeles. Taco trucks again became a hot-button issue in the 2016 presidential race. Why?
NYC food riot

“Give Us Bread!”

In 1917, a food riot erupted in Brooklyn over the prices of staples. These forms of protest, sadly, are not quite yet ready for the dustbin of history.
Source: https://flic.kr/p/5krZLr

The Decadent Art of Butter Sculpture

Butter sculpture is a fixture of American state fairs. The practice of using food as a medium for art dates back centuries.
potato chips

The Story of the Invention of the Potato Chip Is a Myth

Everyone knows the potato chip was invented in Saratoga Springs, NY in 1853. Except it wasn’t.
70s Little League Player

How Little League Prepares Kids for Work

Little League baseball as we know it is result of child development theory and practices in America's heartland in the years directly after World War II.
Mansion of Happiness board game

Gamification, Then and Now

Nineteenth-century board games help to map public morality, from religious virtue to upward mobility.
taco truck

The Rise of the Taco Truck

It's difficult to pinpoint exactly when the taco was invented, but the taco truck has grown from humble origins to inspire an entire mobile food revolution.
1940s ghost stories

Why Were Americans Obsessed With Ghosts in the 1940s?

In 1940s America, two folklorists undertook the task of collecting and studying the "modern" ghost stories of their time.