Former Theranos CEO Elizabeth Holmes in 2019

Court Trials: The Plot Drives the “Story”

Trials create narratives that are "plot-driven." When judges attempt to see them as "character-driven," real people can be denied justice.
television personality Garry Moore and Kellogg's cereal character Tony the Tiger from a 1955 Kellogg's ad.

Blame Your Inner Child For Your Brand Affinities

Research shows that the advertising we see in childhood stays with us for a very, very long time.
Ominous Businessmen

Is Corporate Meritocracy Fair?

Researchers performed an experiment that suggested demanding a culture of meritocracy can be a dangerous way to try to reduce unfair practices.
Young man facing a hiring committee

Hiring, Cultural Fit, and Discrimination

Executives make hiring decisions more by markers of social class than by actual qualifications.
Changing the channel with a television remote

Why Bias Helps News Channels—and Maybe Viewers Too

According to a 2005 paper about bias in newspapers, reporting that tries to play things straight down the middle isn't necessarily a winning move.