Sells Like Teen Spirit
OK Soda disappeared from the store shelves of the 1990s shortly after its debut. But did its wink-wink marketing to Gen X actually work?
QAnon as Neo-Noir
The popular conspiracy theory has intriguing parallels with classic noir by Raymond Chandler and Dashiell Hammett.
When the Truman Campaign Used a Song from an All-Black Show
"I'm Just Wild about Harry" originated with the songwriting team of Sissle and Blake and first appeared in the Broadway musical Shuffle Along.
Ray Bradbury on War, Recycling, and Artificial Intelligence
As the 21st century unravels, Ray Bradbury remains a fundamental figure of the sci-fi genre.
Naomi Klein: We Are Sleepwalking toward Apocalypse
Klein talks about her new book, On Fire: The Burning Case for a Green New Deal, and the youth movement for climate action.
On Brands’ Bad Social Media
The phenomena of brands trying to tweet like teenagers might be new, but brands have been trying to seem cool for decades.
What’s Causing the Rise of Hoarding Disorder?
Now that the DSM lists severe hoarding as a disorder apart from OCD, psychologists are asking what explains its prevalence.
Making Men Online
How the internet has both reinforced and tweaked traditional gender pathologies, especially for boys and men.
Summer Reading in JSTOR
Stories by Meg Wolitzer, David Sedaris, Chimamanda Ngozi Adichie, E. Annie Proulx, Amy Tan, Donna Tartt, Lydia Millet, Lauren Groff, and more.