Tiger Woods of the United States plays his shot from the 15th tee during the final round of the Masters at Augusta National Golf Club on November 15, 2020 in Augusta, Georgia.

What Happens to Brands When Celebrity Endorsers Are ‘Canceled?’

Take the case of Tiger Woods’ whose reputation took a nosedive after his many affairs came to light in November 2009.
chalkboard

How To Wrap Your Head Around Even The Most Complex Subjects

A 2x2 matrix is a great way of mapping just about any idea, research topic, or set of observations on two dimensions.

Psy-Q: What Does The Prisoner’s Dilemma have to do with Greenhouse Gases?

Game theory tells us that climate deals are doomed to failure.
Marijuana plant

Is Marijuana Good for Public Health?

What if the rise in marijuana smoking prompted by legalization brings more than just tolerable negative side effects? What if it is actually good for public health?