mens magazine

How Magazines Created a New Culture of Manhood

Middle-class American manhood changed in the mid-twentieth century. And the new ideal of masculine consumption was captured by men’s magazines.
A graffitied maid cleaning up the sidewalk by Banksy

How America Tried (and Failed) to Solve Its “Servant Problem”

In the early part of the twentieth century, most middle-class American homes had at least one servant. Then the "servant problem" arose.
Cotton gin

Automation in the 1940s Cotton Fields

Automation is a bit of a Rorschach test for anyone interested in workers’ rights. In the 1940s, the mechanization of cotton farming changed the US economy.
Michael Galinksy super tv mall

The Rise and Fall of the Shopping Mall

Is the shopping mall a thing of the past? A look at how the suburbs helped to create the mall--and what is now killing those same shopping centers.
honest ed's signage

The Candid Appeal of the Advertising Show Card

A hand-painted show card evokes a certain nostalgia and humanity that machine-made signs can never arouse: It suggests honesty.
Peter Thiel

How Tech Companies Got In the White House

What role will technology companies—and tech CEOS—play in Donald Trump's White House?
Jordan Motor Car Company

How Car Ads Started Selling Sizzle

In the 1920s car ads began changing. Specialists began to craft auto manufacturer's images solely to please their customers.
1920s-era Remington Portable typewriter

The QWERTY Truth

How did the QWERTY keyboard became the gold standard? The answer is probably not what you'd think. Welcome to the economic concept of "path dependence."
Uncle Scrooge

The Ethical Case for Profits

The frequency of ethical lapses among executives suggests that there exists an alternate moral framework in corporate culture.

How Mr. Coffee Made Coffee Manly

Mr. Coffee, the first electric-drip coffee machine for home use, debuted in 1972, forever changing the way Americans made coffee.