Young Boy with Hat, 1990s

Divorce, Gen-X Style

By clinging to a one-dimensional view of selfish parents and ignored kids, GenXers missed the chance to empathize with their (heading-for-a-divorce) parents.
OK Soda can

Sells Like Teen Spirit

OK Soda disappeared from the store shelves of the 1990s shortly after its debut. But did its wink-wink marketing to Gen X actually work?
A child and old man sitting at a table with their respective music technologies

The Importance of Technological Change in Shaping Generational Perspectives

If we name each generation based on the technological conditions it experienced, generations may soon encompass only a few years apiece.