While going out on a date may seem like a natural thing to do these days, it wasn't always the case.

Personal ads changed dating, but they also provided source material for sociologists and psychologists to understand how people choose mates.

They didn't have smartphones back then, but they still had personal ads.

In the late 1800s, a U.K. scheme lured lonely bachelors with newspaper advertisements supposedly placed by wealthy women.

There's no shortage of online dating sites and apps. But there’s one common problem with these services: they’re all looking at the wrong data. Dating apps should take a hint from Netflix's algorithm.

Japan has always been at the forefront of technological advancement. With a lonely and over-taxed workforce, the country has now introduced the robot wife.

A recent study found that 34 percent of women over 40 are dating younger men, yet these relationships continue to face social disapproval. Why?

And that’s a good thing.

In studying the demographics of online dating, researchers found that those who met online had a higher chance of staying together in their marriage. 

More than a decade into OkCupid's existence, sociologists are finding that its widely touted algorithm doesn’t actually help us find romance.