brand names

What’s in a Brand Name: the Sounds of Persuasion

The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
Lingua Obscura

Lingua Obscura: Young Women’s Language Patterns at the Forefront of Linguistic Change

Linguists observe that young women's language patterns invite negative reactions, comments, and suggestions to change.
picture of a woman's mouth

Lingua Obscura: A New Linguistics Column

A linguistics column that will uncover curious stories of language use from all around the world--written by a linguist.