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About JSTOR Daily
What’s in a Brand Name: the Sounds of Persuasion
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.
Lingua Obscura: Young Women’s Language Patterns at the Forefront of Linguistic Change
Linguists observe that young women's language patterns invite negative reactions, comments, and suggestions to change.
Lingua Obscura: A New Linguistics Column
A linguistics column that will uncover curious stories of language use from all around the world--written by a linguist.