The icon indicates free access to the linked research on JSTOR.

In 1962, Rachel Carson published Silent Spring, calling attention to the deleterious effects of pesticides like DDT on birds. Eight years later, in 1970, the first Earth Day was held and the US Environmental Protection Agency (EPA) was created. For many, that historical moment marked the beginning of the modern environmental movement in the United States, a paradigmatic shift from a conservationist mindset of preserving the land as it was, to one in which the damage done to the Earth by humans (often in the service of economic growth) could no longer be ignored. The urge to advocate for healing the planet, to quantify and record the destruction, and to use technology to repair what had been broken developed along with this growing ecological awareness. Here, we trace the story of this transition through the unique material culture of the modern environmental movement: instruments to measure pollution, buttons to evangelize environmentalism, and tools to create cleaner forms of energy.

JSTOR Teaching ResourcesJSTOR Teaching Resources

The 70s

The Birth of Earth Day

A black button with 'April 22 Environment' in green font above a symbol of a circle with a line through it.
An Earth Day button

Nuclear Power

TOSCA nuclear fusion device, 1974
TOSCA nuclear fusion device, 1974
Demonstration radiation monitor type 1187A, Serial No. 105, with perspex cover showing electronic schematic diagram, with associated cables, by Burndept Limited, England, 1955-1970
Demonstration radiation monitor type 1187A, Serial No. 105, with perspex cover showing electronic schematic diagram, with associated cables, by Burndept Limited, England, 1955–1970

Measuring Pollution

Personal air quality sampler by C.F. Casella and Co., London, 1971-1980
Personal air quality sampler by C. F. Casella and Co., London, 1971–1980
Eight-port air sampler head by Glass Developments Ltd., London, 1971-1980
Eight-port air sampler head by Glass Developments Ltd., London, 1971–1980

The 80s

Hole in the Ozone

Ozone resistant glove, made from Salcor
Ozone resistant glove, made from Salcor
ECC Ozonesonde and Radiosonde
ECC Ozonesonde and Radiosonde

Oil Spills

Oil spill containment boom
Oil spill containment boom. Maxi barge task force scours oil from Snug Harbor Beach, Prince William Sound, Alaska after the Exxon Valdez oil spill

Acid Rain

"Stop Acid Rain" white with red stop sign button.
Stop Acid Rain button

The 90s

Recycling

Recycled blue glass brick made from blue bottle mix with natural water droplet surface; made by David Watson in his Brighton Workshop in 1999
Recycled blue glass brick made from blue bottle mix with natural water droplet surface; made by David Watson in his Brighton Workshop in 1999
EcoAllene®, a plastic material made from the recycling of polylaminate (compound of aluminum and polyethylene) food cartons (the most common of which is known as Tetra Pak). Once used, EcoAllene® can be disposed of in the plastic bin to be recycled again.
EcoAllene®, a plastic material made from the recycling of polylaminate (compound of aluminum and polyethylene) food cartons (the most common of which is known as Tetra Pak). Once used, EcoAllene® can be disposed of in the plastic bin to be recycled again
ReWall wallboard made of 100% recycled material. It is a durable, moisture-resistance sustainable solution made of a polycoated paper waste without facing material. The shreds of recycled cartons are left exposed, creating an exclusive design that says “recycled” at first glance
ReWall wallboard made of 100% recycled material. It is a durable, moisture-resistance sustainable solution made of a polycoated paper waste without facing material. The shreds of recycled cartons are left exposed, creating an exclusive design that says “recycled” at first glance

Ice Caps

Physical Map of the World
Physical Map of the World

The 2000s

Energy Sources

Flexible photovoltaic cell powered by semiconducting plastic
Flexible photovoltaic cell (powered by semiconducting plastic), by Riso DTU National Laboratory for Sustainable Energy, University of Denmark, Roskilde, Denmark, 2006–2007.

Extreme Weather

Door with rescue markings from Hurricane Katrina
Door with rescue markings from Hurricane Katrina

The 2010s

Composting

Compost piles
Compost piles

Protest

Sticker depicting people protesting the development of the underground oil pipeline spanning 1,172 miles from North Dakota to Texas. Native Americans and others claim that the pipeline the pipeline threatens sacred burial grounds as well as the quality of water in the area.
Sticker depicting people protesting the development of the underground oil pipeline spanning 1,172 miles from North Dakota to Texas. Native Americans and others claim that the pipeline the pipeline threatens sacred burial grounds as well as the quality of water in the area.

Alternative Materials

Straws made from dried fallen coconut leaves in a chemical-free process. The straws stay intact in beverage for 3 hours and has a shelf life of 9 months
Straws made from dried fallen coconut leaves in a chemical-free process. The straws stay intact in beverage for 3 hours and has a shelf life of 9 months
Biodegradable and Compostable Bag
Biodegradable and Compostable Bag

The 2020s

Carbon Removal

Carbon Aerogel
Carbon Aerogel

Electric Vehicles

Reva Electric Car
Reva Electric Car

Resources

JSTOR is a digital library for scholars, researchers, and students. JSTOR Daily readers can access the original research behind our articles for free on JSTOR.

Nature and Culture, Vol. 10, No. 2 (Summer 2015), pp. 157–177
Berghahn Books