Rachael Kay Albers is a writer, brand strategist, marketing muckraker, and the creative director of RKA INK, a branding agency for businesses that burn the rulebook. She has written about the intersection of branding, tech, pop culture, and identity for Newsweek, The Week, and Bitch Magazine and featured on Inc., Forbes, The Huffington Post, and Digiday. She hosts the brand culture podcast Marketing Muckraking.