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Stick or carrot? The early British Band of Hope temperance campaign against alcohol consumption used both tactics in their messaging to children. “Where there’s drink there’s danger.” says one lantern slide. “Abstain and be fit!” says another. They’re clever, funny, and uh, persuasive (e.g., “Which do you prefer? This Meal—or two bottles of Bass.”)
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The origin and success of the advocacy of the principle of total abstinence from all intoxicating liquors: including some account of the progress of the temperance reformation, (Jan., 1846), pp. 1-32
C. Gilpin, Collection: Cowen Tracts, Part of 19th Century British Pamphlets