Martha Stewart, 2001

America’s Domestic Gurus Are Bad Girls

Why do the pages of shelter magazines for women seem so pristine? The answer is not what you think, according to one scholar.
Womens Home Companion ad

An Ad Campaign for Ads

Back in the 1920s and ‘30s, the magazine Women’s Home Companion tried explicitly appealing to its readers to take the ads seriously.
Old wedding photo

Marriage: Not What It Used to Be

Marriage and relationship advice has changed as the institutions evolve.
A 1950's beauty advertisement from the 1930s

How Fashion Magazines Talked in the 1930s

The Splashy language of fashion magazines prompted one linguist to look closer at the over-the-top dialect in Vogue and Ladies’ Home Journal of the 30s
Weldon's Ladies' Journal April 1895

Public Domain via <a href="http://elusivemu.se/resources-for-artists-public-domain-fashion-images/#prettyPhoto[gallery-1]/1" target="_blank">elusivemu.se</a>

The Birth of Fashion Magazines

Fashion magazines, which first emerged in the 19th century, bridged notions of femininity with an increasingly consumerist society.