The Farm Security Administration had photographers fan out across the country to document agricultural conditions. But they brought back much more.
Instagram didn't invent photos of culinary masterpieces designed to inflame the appetite. Cookbooks have been at it for centuries.
Woodman's imagery engaged with architectural and natural landscapes that were themselves in a state of change and decay.
Eastman Kodak used folklore to sell a modern technology, and ended up creating new communities and forms of expressions along the way.