Instagram didn't invent photos of culinary masterpieces designed to inflame the appetite. Cookbooks have been at it for centuries.
Woodman's imagery engaged with architectural and natural landscapes that were themselves in a state of change and decay.
Eastman Kodak used folklore to sell a modern technology, and ended up creating new communities and forms of expressions along the way.
In a 1991 interview with singer Graham Nash, David Hockney explained how he applied his drawing skills to photography via the computer.