Elements of Design: Spotlight on Color
Color, like line, shape, texture, and the other elements of art and design, communicates meaning and creates visually compelling experiences. Here's how.
How American Consumers Embraced Color
Vivid hues in everyday products became eye-popping reality in the early twentieth century.
The Buggy Truth about Natural Red Dye
The slightly disgusting secret ingredient that has historically made food dye, lipstick, and even the cloaks of Roman Catholic cardinals so vibrant.
Green Birds Aren’t Really Green
Some of the most dazzling coloration you see in birds doesn’t actually exist.
Colonialism Created Navy Blue
The indigo dye that created the Royal Navy's signature uniform color was only possible because of imperialism and slavery.
Why Victorian Gardeners Loathed Magenta
For decades, British and American gardeners avoided magenta flowers. The color had associations with the unnatural and the poisonous.
The History of Purple, From Pliny to Prince
In August Pantone honored late singer/songwriter Prince with a new shade of purple called Purple Rain. Why is the color purple considered to be so special?
Why Blue Is Better Than Green At Beating the Blues
There might be a reason why being out in nature can put you in a naturally better mood. A new study researched the psychological benefits of ocean views.
