What Happens to Brands When Celebrity Endorsers Are ‘Canceled?’
Take the case of Tiger Woods’ whose reputation took a nosedive after his many affairs came to light in November 2009.
On Brands’ Bad Social Media
The phenomena of brands trying to tweet like teenagers might be new, but brands have been trying to seem cool for decades.
Ronald Reagan, The First Reality TV Star President
Ronald Reagan is at the heart of the modern American politics of advertising, public relations, and a television in every home.
Beyond the Volkswagen Scandal: What Our Choices Say About Us
Can Volkswagen repair public trust after the scandal? Here's a historical look at the brand-identification associated with the company.