When electric lighting was first introduced to U.S. households, marketing departments tried to convince women that better lighting would be flattering.

The way advertisers target mothers has changed along with the social understanding of American motherhood, one sociologist found.

Unlike shamrock pins and green beer, Guinness drinking really is a longstanding tradition in Ireland.

Drug advertising is a longstanding issue in the U.S, tangled with patients’ rights to make their own decisions, doctors’ professional status, and the ethics of profiting from powerful drugs.

Menstruation is both a mundane fact of life and an oddly under-discussed subject. For many centuries, Western industrial societies have simply ignored it.

Back in the 1920s and ‘30s, the magazine Women’s Home Companion tried explicitly appealing to its readers to take the ads seriously.

P.T. Barnum, born July 5, 1810, was "the first great advertising genius and the greatest publicity exploiter the world has ever known."

Betty Crocker, the woman who would become America’s most beloved baker, sprang to life in 1921 in an all-male advertising department.

How changing mores, cultural pressures, and, yes, the jewelry industry made two-ring wedding ceremonies the norm in America.

Move over flâneur, here comes the flâneuse, the female version of the famous French walkers.