Woman and Giant Typewriter

How Typewriters Changed Everything

Voice recognition technology is beginning to compete with typing. Would the end of typing change the business world forever?
Whole Foods

Eat the Rich: What Amazon and Whole Foods Tell Us about Internet-Era Eating

The internet has already transformed how Americans eat; the Amazon/Whole Foods deal is just the culmination of this transformation.
Tiger Beat Magazine

The Sexual Lessons of 1980s Teen Magazines

Teen magazines put girls in charge by inverting the male gaze
yoga studio

The False Promises of Wellness Culture

Wellness is everywhere today: juice cleanses, Soulcycle classes, self-care. The roots of the trend can be found in nineteenth-century health-consciousness.
Tang ad

There’s Class Inside That Glass of Tang

A scholar examines kitschy American foods as an entree into a conversation about class in the United States.
Chasing Rainbows Museum

The Sinful Allure of Southern Theme Parks

Southern theme parks have their roots in sin, regional patriotism, and sideshow culture.
Tailgating at a football game

How Beer Companies Made Light Beer Macho

Light beer was originally marketed for its reduced calorie count. But heavy drinking men weren't into that.

On Gold Diggers

A cultural history of gold diggers.

What Happens in Vegas is None of Your Business

You know that slogan? It was implemented as tourism marketing in 2003 after being developed by the ad agency R&R Partners.

Arnold Schwarzenegger: A Kinder, Gentler Action Hero?

Two articles look at the movies of Arnold Schwarzenegger through the lens of gender studies and feminism.