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Diogo Verissimo

Diogo Verissimo

Diogo Veríssimo works at the interface between social and natural sciences, with a focus on behaviour change and evidence-based conservation. His work has taken him beyond his native Portugal to Brazil, India, São Tomé and Príncipe, Costa Rica and Sri Lanka where he has worked on environmental education, social marketing, community-based conservation and natural resource management. Diogo is currently a David H. Smith Conservation Fellow researching the impact of conservation programs aiming to change behaviour and the application of social return on investment metrics. Diogo also writes regularly in the popular press and manages a biodiversity-related social media platform with more than 22,000 followers.

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Will Optimistic Stories Get People to Care About Nature?

Research shows that negative messaging is not the most effective way forward.