Journal of Marketing Theory and Practice Archives

What’s in a Brand Name: the Sounds of Persuasion

The mere letters and sounds used in a brand name can have a curious impact on its reception by the public.

Editors' Picks

Rebecca Lehmann on Breaking the Rules of Poetry

An interview with writer and poet Rebecca Lehmann, who finds splendid things can follow when she stretches the rules of craft.

Politics & History

The Voting Rights Act 1965: Annotated

The passing of the Voting Rights Act in August 1965 prohibited the use of Jim Crow laws and discriminatory tests to disenfranchise Black voters.

Science & Technology

A Practical Machine: The Wright Brothers in Dayton

Orville and Wilbur Wright wanted to create a practical machine—not a novelty or a gimmick—and they accomplished that at Ohio’s Huffman Prairie on October 5, 1905.

Science & Technology

Jane Goodall

An intellectual powerhouse and dedicated conservationist, Goodall showed generations of humans how to engage with—and take care of—the natural world.

Arts & Culture

From Oriental Riviera to Global Asia: Hong Kong in Travel Posters

A collection of travel posters shared via JSTOR by Hong Kong Baptist University highlights Hong Kong’s unique place in the global imagination over the decades.

What’s in a Brand Name: the Sounds of Persuasion

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