Woman taking photo of pumpkin soup with smartphone

Don’t Buy Into the Authenticity Scam

We choose products and services partially based on how they make us feel, on meanings we derive from our choices.
Starbucks drinks

Why Brands Want To Be Your BFF

Most contemporary consumers consider ourselves too savvy to be taken in by a corporation’s attempts to integrate seamlessly ...
Flying Spaghetti Monster

Flying Spaghetti Monsters and the Quest for Religious Authenticity

Fake religions tend to embrace irony over piety and satire over sincerity, preferring to critique existing institutions than to displace them.