Don’t Buy Into the Authenticity Scam
We choose products and services partially based on how they make us feel, on meanings we derive from our choices.
Why Brands Want To Be Your BFF
Most contemporary consumers consider ourselves too savvy to be taken in by a corporation’s attempts to integrate seamlessly ...
Flying Spaghetti Monsters and the Quest for Religious Authenticity
Fake religions tend to embrace irony over piety and satire over sincerity, preferring to critique existing institutions than to displace them.