| Key factors | |||
|---|---|---|---|
| Technological | Human | ||
|
Impact
|
Trust | Social capital Peer support Customer loyalty
|
Social/viral marketing Privacy |
| Efficiency |
Purchase behavior |
Online contribution Online participation E-learning
|
|
| Key factors | |||
|---|---|---|---|
| Technological | Human | ||
|
Impact
|
Trust | Social capital Peer support Customer loyalty
|
Social/viral marketing Privacy |
| Efficiency |
Purchase behavior |
Online contribution Online participation E-learning
|
|