Key factors | |||
---|---|---|---|
Technological | Human | ||
Impact
|
Trust | Social capital Peer support Customer loyalty
|
Social/viral marketing Privacy |
Efficiency |
Purchase behavior |
Online contribution Online participation E-learning
|
Key factors | |||
---|---|---|---|
Technological | Human | ||
Impact
|
Trust | Social capital Peer support Customer loyalty
|
Social/viral marketing Privacy |
Efficiency |
Purchase behavior |
Online contribution Online participation E-learning
|