Close-up of a quarter balanced on a thumb just before a coin flip

“It’s the psychology, stupid.” What really decides elections?

The "rational choice" model alone doesn't account for voting behavior. So what does?
Fear of Ebola

Psy-Q: The Psychology Behind Our Fear of Ebola

Welcome to the first of a new weekly column, Psy-Q, which delves into the JSTOR archives to give ...